February 13, 2012 – Lakewood, Colo. – Dale of Norway, leaders in Norwegian knitwear, continues a longstanding partnership as the official sweater supplier to the Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) through 2014.
Dale of Norway is a dedicated partner to PSIA-AASI, first joining as an Official Supplier of sweaters in 1996. The Dale of Norway brand maintains its popularity among the snowsports community through the versatility of its sweaters that provide superior on-hill performance and classic apres warmth.
“Dale of Norway products are a great fit for the mountain lifestyle of instructors and have proven to be a favorite of PSIA-AASI members,” said Andy Hawk, PSIA-AASI Marketing Director. “We’re excited to have Dale of Norway extend their partnership as an Official Supplier to the association and are looking forward to building on our 16 years of success together.”
Since 1897, Dale of Norway has played an important role in many national sporting organizations and events including the Olympic Games. True to its roots and heritage, Dale of Norway continues to lead the way in knitwear design and technology.
“At Dale of Norway we want to do all we can to help the growth of snowsports, and PSIA-AASI instructors are a great resource for that growth,” said Henrik Lumholdt, Dale of Norway President. “We are happy to offer mountain warmth and style by proving our sweaters to the members of PSIA-AASI and are delighted to continue as partners.”
Dale of Norway products are available to PSIA-AASI members through the PSIA-AASI Accessories Catalog and via the member center at TheSnowPros.org.
About PSIA and AASI
PSIA-AASI is an educational organization of the nonprofit American Snowsports Education Association (ASEA), with a combined membership of more than 31,500 men and women who are dedicated to promoting snowsports through instruction. The organization establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. PSIA-AASI supports the membership through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing and riding, and children’s skiing and riding. Visit TheSnowPros.org for more information.