LUDLOW, Vermont — The National Ski Areas Association, a trade association formed in 1962 for ski area owners and operators nationwide, recently named Okemo Mountain Resort as a winner in its 2006/2007 Marketing and Guest Service Awards.
The awards are presented annually to ski resorts nationwide, both large and small, for their successful marketing and guest service programs that ultimately help grow the sports of skiing and snowboarding. The award for Best Overall Marketing Program was presented to winners in four categories, based on resort skier and rider visitation. Okemo won the award for Best Overall Marketing Program for a resort with 500,000 or more skier visits.
Judges for this year’s wards were James Chung, president of Reach Advisors; Al Crolius, senior vice president of Action Sports Group; Samantha Rufo, president of nxt Concepts: and Bernie Weichsel, president of BEWI Productions.
In his review of Okemo’s marketing program, James Chung wrote, “Okemo turned on the snowmaking and the marketing to gain share in this wickedly rough season. They pounded home their snow quality message and wrapped it with supporting brand pillars that made sure that Okemo is far more than a commodity product measured only by snowfall.”
Okemo Mountain Resort Marketing Director Scott Clarkson accepted the award for Okemo at the NSAA’s National Convention and Tradeshow, in Palm Springs, Calif.
Each of the winning programs will be highlighted in the August issue of the NSAA Journal.
More information about Okemo Mountain Resort may be obtained by calling (802) 228-1600 or by visiting okemo.com.