Warren, VT (December 31, 2012)– Sugarbush Resort announced today that it has experienced two record-high days for skier visits over the past week. The resort is reporting an increase of 14% over the busiest Christmas week ever recorded under the ownership of Summit Ventures. Summit Ventures has owned the resort for the past eleven years, and has been run under the leadership of Win Smith, a former chairman of Merrill Lynch International.
Smith attributes the strong week to the combination of several elements.
“It has been the perfect storm: pent-up demand from consumers, strong season pass sales, the cooperation of Mother Nature in providing cold temperatures for snowmaking and early-season snow, and lastly, the beautiful snow that began to fall just before the holidays. Sugarbush was the first resort in the East to be 100% open in December, and we’re off to a great season!”
The resort experienced its busiest day ever this past Friday, December 28th, where visits were 9% higher than its previous record.
The resort is ringing in the New Year with their third annual dog parade today at 3 pm, followed by a torchlight parade and fireworks at 7 pm, and live music, and dancing for all ages.
ABOUT SUGARBUSH: With 2600′ of vertical, 111 trails, and 20 wooded areas on the trail maps, Sugarbush Resort’s two mountains of Lincoln Peak and Mt. Ellen offer a true alpine experience for all levels of skiers and riders. Outside Magazine called the Mad River Valley, which includes Sugarbush the “Best Ski Town in the East” (2010). Sugarbush was voted “Favorite Ski Resort in New England” by Boston.com readers (2012) and received the OnTheSnow.com Visitor’s Choice Awards for “Best Terrain in the Northeast” and “Best Overall Resort in the Northeast” (2012). Ski Magazine called Sugarbush “Vermont skiing at its best” (2011). For more information on Sugarbush, please visit sugarbush.com or find us on Facebook at facebook.com/Sugarbush.VT.