USANA Health Sciences Will Provide Health Supplements to Elite Athletes
SALT LAKE CITY, Aug. 25, 2011 /PRNewswire/ — USANA Health Sciences, Inc . (NYSE: USNA), a global nutritional supplement company, today announced it was named an official partner of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. USANA will be providing health supplements and other nutritional products to the athletes of the U. S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
“This partnership was a natural fit, and we are thrilled to welcome the USSA to the USANA family, or as we like to call it, Team USANA,” said Dan Macuga, Vice President of Marketing, Public Relations and Social Media. “Athletes are extremely careful about what supplements they take, so to be trusted in assisting with their health and performance is an honor.”
As an NSF-certified manufacturer of high quality nutritional products, USANA has long been providing supplements to professional athletes and Olympic teams, including the Women’s Tennis Association, U.S. Speedskating, Biathlon Canada, Women’s Ski Jumping and many others.
“Nutritionals are a key component of athlete performance,” said the USSA’s High Performance Director Troy Flanagan. “USANA will provide us with both innovative products that work for athletes as well as a high standard of quality in manufacturing.”
“As part of our partnership, we plan to work closely with the USSA’s nutritionists to determine not only the best nutritional regimen for these world-class athletes, but to understand how we can improve or develop new products that will assist these athletes in getting to the next level,” says Dr. Brian Dixon, USANA Director of Product Innovation. “We share the same goal: to provide the best possible nutrition to our athletes and customers around the world.”
Under the terms of the eight-year partnership, which will extend through two Olympic Winter Games, USANA was named as the Official Vitamin, Supplement and Minerals Partner for the USSA.
“As a premier sports organization it’s important that we develop mutually beneficial partnerships with global brands like USANA,” said USSA’s Chief Revenue and Marketing Officer Andrew Judelson. “Working with USANA will assist each of us in elevating and extending our brands. And, as a health sciences leader, USANA will provide meaningful, direct support to our athletes.”
For more information about USANA’s products and company, visit www.USANA.com.
About USANA: USANA Health Sciences develops and manufactures high-quality nutritionals, personal care, energy and weight management products that are sold directly to Preferred Customers and Associates throughout the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, China, South Korea, Singapore, Malaysia, the Philippines, Mexico, the Netherlands and the United Kingdom. Learn more at our website (www.USANA.com), read our blog (www.whatsupUSANA.com), like us on Facebook (www.facebook.com/usanahealthsciences), or follow us on Twitter (@usanainc)
The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. It is the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. For more information, visit www.ussa.org.