Ambassadors Provide Friendly Face At Cannon Mountain

By AlpineZone News |
Apr 07 2008 - 02:39 PM

FRANCONIA, New Hampshire — From welcoming skiers to handling lift line control, the 17 volunteer Ambassadors at Cannon Mountain do it all.

“The concept is to greet customers, answer questions, and act as a courtesy patrol on the mountain,” said Ambassador Jackie Morgan. “It’s just being a face of the mountain.”

Morgan and her husband John have been skiing at Cannon since 1986 and have volunteered in Cannon’s ambassador program since 1992. In that time they’ve met a lot of people and made a lot of friends, all while helping to point other folks in the right direction.

Ambassadors help direct traffic in the parking lot and on the slopes at Cannon, answering questions from visitors and directing people to the ski school or rental shop, keeping lift lines in order, and assisting with special events. The volunteer ambassadors earn season passes for their commitment of 60 hours of work per season.

Ambassadors include local residents and those who live far away but spend weekends and vacations skiing at Cannon. They range from young folks with children to retired couples. Their energy and commitment to Cannon are integral to operations at the ski area.

“An ambassador is really the face of the business to skiers and riders,” said Marc Levasseur, who has been a part of the program for a decade. “Whether it’s at the lift or on the hill, we can have a tremendous impact on how guests think about the mountain, which they will remember and visit again.”

Cannon Mountain has 60 trails, 9 lifts, and terrain for all ability levels. Cannon has the longest vertical drop and the highest lift-served terrain in New Hampshire. With New Hampshire’s only aerial tramway, Cannon is located directly off I-93 in Franconia Notch State Park. For more information on Cannon Mountain and all of its lift ticket options, visit or call 603-823-8800.