American Skiing Company Launches All For One Pass at Pre-season Rates
PARK CITY, Utah ??вЂќ American Skiing Company has announced that sales of its six-resort ALL FOR ONE (R) Season Pass will be underway March 17 through May 2 and that quantities have been reduced below 2005-2006 levels to the point that all levels of the All For One Pass are expected to sell out.
The All For One Pass currently for sale is valid for the 2006-2007 season at the following resorts: Killington, Mount Snow and Pico in Vermont, Sunday River and Sugarloaf/USA in Maine and Attitash in New Hampshire. Combined, the resorts represent 676 trails, 101 lifts, 4296 acres, and 260 miles of skiing and riding across three states, and most of the resorts are within a few hours drive of one another and major northeastern markets.
“We used to tell our guests to buy early to save money. This year it’s not only the way to get the best rate on eastern skiing and riding, but it’s also the only way to insure that there will be All For One Passes left to purchase. Our eastern resorts put a premium on snowmaking that All For One Pass holders have come to expect. Those who choose to renew their pass will be in line for a special set of renewal benefits in addition to the peace of mind of knowing that next season they won’t miss out on being able to ski or ride the best resorts in New England for the absolute best price,” said Chip Carey, vice-president of sales and marketing for American Skiing Company.
The flagship passes are the $365 Bronze Pass, valid seven days a week, with 14 black-out days spread across the season and the $619 Gold Pass with no black-out days. A Super Senior Pass for $399 provides unlimited skiing everyday of the season for ages 65 and above. In total, there are five different All For One PassES available in limited quantities with varying price points and benefits attached to each, plus additional benefits for renewing pass holders including two less black-out dates. The All For One Pass benefits include discounts in on-mountain retail shops, free and discounted lift tickets for friends and family, free Perfect Turn clinics and VIP lodging rates at all eight of the Company’s resorts, including Steamboat in Colorado and The Canyons in Utah.
The total number of All For One PassES available is less than was sold for the 2005-2006 season. Carey said limiting sales and having blackout days allows the company to control the overall resort experience. “This year’s All For One Pass will be an even more exclusive product as fewer passes will be available for purchase than in previous years. We’ve sold out of a few of the levels in years past, this time around we expect to sell out of Bronze, Silver, Gold and Platinum.”
The All For One Pass was introduced in 2004 in an effort to introduce more people to the sport, lure lapsed skiers and riders back to the slopes, and to increase the visits of existing skiers and riders. “This program remains the best deal in eastern skiing and the beauty of the pass is that it pays for itself in six days,” Carey said. Of the multi-resort products available in the east, only the All For One Pass provides skiing and riding at six resorts in three different states.
Interested skiers and snowboarders can call the individual resorts or go online to www.allforonepass.com or to the resorts’ web sites to purchase.