BARTLETT, New Hampshire ??вЂќ Attitash to begin the launch of the Instant WINter Scratch Ticket Campaign Friday, December 16. Tickets are free and everyone is a winner. Free Attitash lift tickets, free Atomic skis, Attitash Grand Summit Hotel discounts, free or discounted meals at participating restaurants are just a few examples of the prizes that are offered as part of the program.
Instant WINter Tickets will be delivered with the check when dining at participating restaurants and at the Attitash ticket window upon purchase of a lift ticket. Attitash partnered with many of the Mount Washington Valley’s area restaurants and local outfitters for a cooperative marketing effort designed to generate excitement around skiing at Attitash and visiting local area establishments. Participating businesses include Delaney’s Hole in the Wall, Red Parka Steakhouse & Pub, Merlino’s Family Steakhouse, Yesterday’s, The Shannon Door Pub & Restaurant, Horsefeathers, Thompson House Eatery, Up Country Restaurant & Tavern, Fandangle’s, Crawford’s Pub & Grill, Margarita Grill, Decades Steakhouse & Pub, Moat Mountain Smokehouse & Brewing Co. and Northern Extremes.
“The community involvement is what makes this program exciting,” stated Eric Fredrickson, marketing manager. ” You could have lunch at Horsefeathers and win 50% off any entr?В©e to The Red Parka; or have dinner at Delaney’s and win an All For One Pass, or a discounted lodging package at the Attitash Grand Summit Hotel – so the program benefits all involved.”
Attendees at the Boston Snow Sports Expo in November got in on the launch of the program where nearly 7,000 Instant WINter tickets were handed out at the Attitash booth. Atomic skis, an All for One Pass and over 3,000 lift tickets were among the many prizes.
“The program generated a lot of ‘buzz’ at the Snow Sports Expo,” said Dawn Taber-Cayer, director of sales for the Attitash Grand Summit Hotel. “Visitors left excited to head up to the Mount Washington Valley and redeem their winnings.”
A total of 142,016 tickets were created as part of the program and will be in the hands of Valley visitors throughout the 2005-2006 winter season.
No purchase is necessary to participate in the program. Visit www.Attitash.com/win for program rules and details.