FRANCONIA NOTCH, New Hampshire — Cannon Mountain officials predict a strong winter for the ski area based on robust pre-season sales of season passes, which are up nearly 100 percent over last year to date. Cannon has seen a high rate of renewing season pass holders as well as a dramatic increase in new skiers and riders choosing to buy a season pass for this season.

Cannon Mountain continues to be an industry leader for economically conscious skiers and riders, having been recently voted #1 in the East for Value for the second year in a row in Ski Magazine’s annual reader’s poll. As people look for more ways to stretch their dollars, skiers and riders who visit the mountain more than ten days understand that they can realize the greatest savings by purchasing season passes versus individual day tickets. The value is not just Cannon’s reasonable prices, but also its size and location, directly off Route 93, that make it an attractive option for those recreating closer to home this winter.

New Hampshire residents, who purchase their season passes prior to December 14th can receive 25% off their passes. Cannon also offers other money-saving season pass options like the Bold & Beautiful Pass which includes Cannon Mountain and Bretton Woods with blackout dates. College students can take advantage of the 4NH Pass, which includes unlimited use at Cannon Mountain, Bretton Woods, Cranmore, and Waterville Valley. Season pass pricing is just one of the reason the readers of Ski Magazine named Cannon the best value in the East. Cannon also offers great value for this season with deals on lift tickets as well. On Wednesdays during non-holiday periods, New Hampshire residents can purchase a lift ticket for just $30 and every Tuesday and Thursday, non-holiday, lift tickets are just 2-for-$64.

“We’re very excited about the season ahead. Our reputation as the value leader in the East and as a great family escape from the typical resort experience, bodes well for us in a leaner economy,” stated John DeVivo, General Manager. “We’ve followed up on a great winter season with a strong summer, and the increases in both winter season pass sales and new passholders speaks volumes about our commitment to providing a high quality, value-based, on-hill family experience.”

Cannon Mountain has 72 trails, 9 lifts, and terrain for all ability levels. Cannon has the longest vertical drop and the highest lift-served terrain in New Hampshire, and the state’s only aerial tramway. Cannon was named #1 in the East for Value; #2 in the East for Scenery; #2 in the East for Accessibility; #3 in the East for Overall Satisfaction; #3 in the East for Lift Service; #5 in the East for Challenge; #6 in the East for Variety of Terrain by Ski Magazine Readers.

For more information on Cannon Mountain visit www.cannonmt.com or call 603-823-8800.