TAHOE CITY, Calif., Nov. 3, 2014 — If you love Tahoe and you love to ski or ride, now is the time to take advantage of the “Plates for Powder” program. From now until April 1, individuals who purchase a new Lake Tahoe license plate in either California or Nevada can receive two free lift tickets to one of 13 Tahoe resorts participating in the program.
“Who doesn’t love to ski for free,” said Amy Berry, CEO of the Tahoe Fund. “The resorts in Tahoe have once again stepped up to support the Tahoe environment by providing free lift tickets for those who support the Lake with the purchase of Tahoe license plates.”
Plate sales and renewal fees generate proceeds that go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a bi-state non-profit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.
“Tahoe plates support the work we do to restore lake clarity and improve recreation around Lake Tahoe,” said Patrick Wright, Executive Director of the California Tahoe Conservancy. “We are so thankful to the resorts for their partnership in making this very popular program happen again this year.”
For those who have already shown their support by purchasing Tahoe plates, the ski resorts will be showing their appreciation to you at a series of on-mountain events the weekend of April 4 & 5. Squaw/Alpine, Heavenly, and Northstar will offer special parking, and food & beverage discounts to anyone who arrives in a car with a current Tahoe Plate. In addition, current Tahoe plate owners can win free lift tickets throughout the winter season through the “Plate Spotting” promotion.
The resorts participating in the promotion include Alpine Meadows, Diamond Peak, Heavenly Valley, Homewood, Kirkwood, Mt. Rose, Northstar California, Royal Gorge Cross Country, Sierra at Tahoe, Squaw Valley, Sugar Bowl, Tahoe Cross Country and Tahoe Donner.
Information on how to purchase a plate and redeem free tickets is available at www.tahoeplates.com. The promotion is available from now until April 1. Some restrictions apply.