MOUNT SNOW, Vermont ??вЂќ Kids and teenagers will both have something in common on Sunday, January 30th – each will be ‘paying their age’ for a Mount Snow lift ticket during a newly unveiled lift ticket program.
“We have a great outdoor product to offer the youth of the North East,” commented Kelly Pawlak, Vice President of Brand Management. “Its only appropriate that we’d want to show it off to this very important segment of our sport. We expect that word of this promotion will spread very rapidly through those peer circles.”
“Youth Pay Their Age Day” is scheduled to occur twice throughout the season. On both Sunday, January 30, and Sunday, March 13, skiers and riders ages 18 and under have the opportunity to purchase a full day lift ticket for a price equivalent to their own age. For example, a 14 year old will pay $14.
“I expect that we’ll see many new faces here at Mount Snow,” continued Pawlak. “We’re eager to say ‘hello.'”
Youth Pay Their Age Day is just the latest in a series of Mount Snow promotions focused on growing participation in snow sports. The recently introduced “Bring A Friend” program rewards guests with a free lift ticket for recruiting first time participants to a learning clinic.
More information is available at www.mountsnow.com.