Dover, Vt. (August 27, 2013) – Mount Snow Resort is pleased to announce the hiring of two new members to its marketing team – ski industry veteran Jim Costello has accepted the position of marketing director and up-and-coming talent Doug Blackmore recently started as graphic designer. Both additions are a major part of the resort’s strategy to have a more progressive marketing approach under the direction of recently appointed Director of Marketing Technology, Mike Chase.
Costello comes to Mount Snow with more than 20 years of experience within the ski industry and brings a solid understanding of the Northeast market after many years as Vice President of Sales and Marketing for Sunday River and Sugarloaf in Maine. Most recently, Costello was the senior marketing manager at Canyons Resort in Park City, Utah.
“I have worked with Jim Costello and always admired his branding expertise during his time with Sugarloaf and Sunday River,” said Mount Snow General Manager, Kelly Pawlak. “I am thrilled to have Jim on our team and I’m looking forward to watching him work with Mike Chase to use a progressive approach in our efforts to bring new guests to our valley.”
New Graphic Designer, Doug Blackmore is a graduate of Champlain College and holds a degree in graphic design and digital media. Doug’s experience working with both traditional and digital media will be a major asset to Mount Snow’s print and web design as well as advertising efforts. And as a Mount Snow season passholder for the last ten years, he is very familiar with the resort’s brand.
The additions of Costello and Blackmore round out a team comprised of people with a strong knowledge of the New England market coupled with backgrounds in technology, which goes along with Mike Chase’s strategy for Mount Snow’s marketing approach moving forward.
For more information about Mount Snow Resort, visit www.mountsnow.com.