LUDLOW, Vt. – John Wanamaker, of Philadelphia department store fame, is credited with the invention of the January White Sale in 1878, but Okemo Mountain Resort has reinvented the white sale with some great value when it comes to enjoying the overstock of white snow received recently.

When skiers and riders purchase lift tickets online at Okemo.com, at least 48 hours in advance, they can get the following four great deals:

Lift and Lunch – There is such a thing as free lunch! When skiers and riders pre-purchase a full-price, single-day lift ticket, valid Monday through Friday, Jan. 2-Feb. 1, (excluding Jan. 21) Okemo serves up lunch for FREE! The pre-paid lunch coupon ($15 value) is valid at any culinary location on the mountain the same day the lift ticket is issued. Skiers and riders can present their print-at-home ticket at any Okemo Resort Services Desk to collect their free-lunch voucher.

Kids Rock FREE – When an adult pre-purchases a full-price lift ticket between Jan. 2-18, they get one free Junior ticket or one free Young Adult ticket, valid the same day. The child receiving the free ticket must be present at redemption and this offer is limited to one free ticket per paying adult. Complimentary lift tickets are available for all children 6 and younger every day at Okemo.

Two-Day Weekend Warrior – Skiers and riders get the best rates on January 5-6 and January 12-13, when they pre-purchase a multi-day weekend (Sat. and Sun.) lift ticket online in advance. This two-day ticket is just $99 for two full days of skiing and riding at Okemo.

MLK Online Ticket Offer – When skiers and riders celebrate the life of Dr. Martin Luther King Jr. at Okemo, they can pre-purchase a special holiday three-day lift ticket valid January 19, 20 and 21, for just $185 for adults (a $61 savings); $160 for young adults (a $56 savings); and $125 for juniors (a $43 savings).
In addition, Okemo offers some great value for guests who combine lodging with skiing.

Midweek Madness – In January, and throughout the winter season, guests who book a ski and stay package of at least two nights in Okemo Mountain Resort managed lodging properties during midweek periods receive special savings on all children’s and adults’ Ski + Ride School programs, rental equipment, select mountain dining and in Okemo’s Snowsports Shops. Some of Okemo’s Midweek Madness benefits include up to 30 percent off rack rates for lodging (based on length of stay), $50-$100 in resort credit (for stays of three nights or more), a free afternoon of skiing and riding on day of arrival, discounted lift tickets and rental equipment, a special $39 Learn to Ski lesson for new skiers and riders, one 10 percent off culinary coupon for Coleman Brook Tavern, Epic or the Sitting Bull, free goggles ($40 value) with any $40 purchase at the Snowsports Shop. This offer is valid non-holiday Sunday through Thursday during the 2012-2013 season at Okemo Mountain Resort and some restrictions may apply. Lodging specialists can be reached at 1-866-706-5366.
For more information about Okemo Mountain Resort, visit www.okemo.com or call (802) 228-1600.