NORTH CONWAY, New Hampshire — Joe Jones Ski & Sports Stores located throughout New England is holding a discounted customer appreciation day on Saturday, March 3 at Attitash featuring US Olympic Ski Team Member Daron Rahlves. Rahlves is the first American to win the famed Hahnenkamm World Cup Downhill in Kitzbuehel, Austria, is a three time US Olympian and former Super G World Champion. For a price of $25. Joe Jones customers can purchase tickets at any Joe Jones Stores to receive a day of skiing at Attitash on Saturday March 3, lunch, access to a Joe Jones VIP heated slope side tent, race against Daron Rahlves and test the latest Atomic ski equipment. All pre registered guests will also be entered into a drawing to receive a free pair of Atomic Skis.

Attitash is hosting this event at the base of Bear Peak and Joe Jones will have a VIP area available to its guests to relax and mingle with Daron Rahlves. “Thanks to Attitash we are able to provide our customers with a great discounted ski day and Daron Rahlves attending is a bonus to us both.” said David Dethlefs, Joe Jones Buyer. “This should be a fun day with plenty of events and great prizes from Attitash, Atomic and our stores, just our way of saying Thanks to our customers.”

Film crews from RSN Television and Egan Entertainment will be on hand the day of the event and anyone can register on the morning of the event to race against Daron Rahlves time on the Illusion trail. Bear Peak Base area is located just north the main Attitash Ski Area. For directions and information log on to Attitash.com.

Tickets can only be purchased at Joe Jones Sports stores located throughout New England as well as by calling Joe Jones at 603-356-9411 or e-mailing [email]Danielle@joejonessports.com[/email] prior to March 1st. For more information check out the website at www.joejonessports.com

Joe Jones and The Great Outdoors have stores located in Maine, New Hampshire, Vermont and Joe Jones Wilderness House on Comm Ave in Boston, MA specializing in skiing, snowboarding, fishing, biking and outdoor adventure gear. You can find more information online at joejonessports.com or by calling 1-603-356-9411 or by contacting Danielle Coimbra at [email]danielle@joejonessports.com[/email].