Performance Bicycle Celebrates Its 30th Anniversary With A Trip Down Under

By AlpineZone News |
Jun 11 2012 - 12:44 PM

The Nation’s Largest Independent Cycling Retailer Hosts Contest to the 2013 Santos Tour Down Under in South Australia

CHAPEL HILL, N.C., June 5, 2012 /PRNewswire/ — Performance Bicycle , the nation’s largest independent cycling retailer, is offering consumers the chance to celebrate it’s 30th Anniversary with a trip to the “Tour Down Under” in South Australia. In partnership with South Australian Tourism Commission (SATC), Performance Bicycle will award one lucky winner and their guest a trip to the 2013 Santos Tour Down Under in Adelaide, South Australia-a destination known for its scenic beauty, world-class wine and cuisine, and fascinating wildlife encounters.


From now until June 24, 2012, people can enter to win by filling out the entry form at As the first race on the international calendar, the 2013 Santos Tour Down Under is a remarkable opportunity and a once-in-a lifetime experience. The tour will begin with the “Down Under Classic” on Sunday, Jan. 20, followed by six stages of the Santos Tour Down Under from Tuesday, Jan. 22 to Sunday, Jan. 27, 2013. One lucky winner will receive a $10,000 total prize package that includes two round-trip tickets from Los Angeles to Adelaide, South Australia, 5 nights of accommodations, 2-4 stages of race viewing, attendance at the Club Tour Dinner and much more.

“As we celebrate Performance’s 30th Anniversary, we reflect on the value we have delivered and will continue to deliver to customers; knowledgeable associates providing top quality products and services to all types of cyclists”, said David Pruitt, Performance Bicycle’s chief executive officer. “We are thrilled to partner with SATC to offer this exciting trip of a lifetime in such a great cycling destination.”

The Santos Tour Down Under is Australia’s premier international cycling race that kicks off the World Tour each year. It brings professional cycling teams to race in the capital city of Adelaide, as well as iconic regions of South Australia. Cyclists can ride along the roadways framed by bright vines of the Barossa and Clare Valleys, quaint neighborhood streets in the Adelaide Hills, and through the picturesque routes into the Fleurieu Peninsula.

Since its inception in 1982, Performance Bicycle has been providing top tier service and gear for cyclists across America. From building one of the very first e-commerce cycling sites in 1996, providing expert Spin Doctor services at every retail location and a flexible, easy to use rewards program for their loyalty members, Performance Bicycle continues to lead in the cycling industry.

For over two decades, Performance Bicycle has been rapidly expanding throughout the U.S. In 2011, Performance opened its 100th Store in Long Beach, Calif. More recently, Performance opened three stores, including its first in Utah that introduced a revolutionary, easy-to-shop new store concept.

The Performance Difference
Performance Bicycle stores offer outstanding services in cycling retail, including:

Free Lifetime adjustments for every bike purchased
Every item Performance sells is backed by a 100 percent Satisfaction Guarantee
Kids’ bikes come with Free Size and Safety Fitting
Kid’s Bike Growth Guarantee offers discounts on new bikes when kids have outgrown their old ones
Team Performance Buyer’s Club gives ten percent back on every purchase, free second-day shipping upgrades and other exclusive offers
For more information on Performance Bicycle, please visit
For contest rules and details please visit:

Where to Find Performance Bicycle
Performance offers three great ways to shop: in store, by catalog and online at Guests can always check the Deal of the Day on the Performance Bicycle website or by following Performance on Twitter, @performance_inc, and on Facebook.

About Performance Bicycle
Performance Bicycle is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides a multi-channel cycling retail experience that spans more than 100 stores nationwide, and, all catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit

About South Australia
South Australia is home to Kangaroo Island (known as the “Galapagos of Australia”), the famed Barossa wine region, and Adelaide, the charming capital city. The fourth largest of Australia’s six states, South Australia is located in the southern half of the country. Adelaide itself is a delightful jumping off point for exploring the region. Surrounded by parklands, the capital is home to just over 1 million people and the Central Business District is one square mile, perfect for exploring the fine museums, great restaurants, and the famed Central Market, the largest covered market in the Southern Hemisphere. South Australia is a haven for wine lovers. Over 60% of all exported Australian wines come from the state’s top wine regions-the Barossa Valley, the Clare Valley, the Coonawarra, and more. Soft adventure activities such as hiking, diving, and mountain biking abound in this nature-filled state. In fact, South Australia arguably has the most accessible wildlife in the country. Some of the best places to glimpse it are the stunning Kangaroo Island, rugged Flinders Ranges, and enchanting Gawler Ranges. Known as the “Gateway to the Outback,” South Australia is also home to Coober Pedy, the world’s opal mining capital. For more information on travel to South Australia, contact the South Australian Tourism Commission at 323.871.1151 or visit

About the Santo Tour Down Under
South Australia is the place to be this summer as the world’s best cyclists make their way to the capital city, Adelaide, for the 2013 Santos Tour Down Under. The first stop on the world cycling calendar, the Santos Tour Down Under is the only UCI World Tour race in the southern hemisphere and attracts hundreds of thousands of spectators from across Australia and around the world. Tourists to South Australia, can spend their days soaking up the atmosphere of the eight-day international event, following the peloton as it makes its way around regional South Australia. The Santos Tour Down Under visits some of Australia’s most stunning beaches, picturesque wine regions and quaint towns, before the cyclists battle it out in what is always an electrifying finale on the streets of Adelaide. Each year the event attracts the world’s top cyclists, including the likes of sprint stars Mark Cavendish and Andre Greipel as well as Australian heroes such as Robbie McEwen and Tour de France winner Cadel Evans, who last competed in Adelaide at the 2010 event. For more information, visit