STOWE, Vermont ??вЂќ Prime Rate Investors, Inc. (OTC.PK: PRRM) announced that its subsidiary BCTV has entered a broadcast agreement with RSN, for the syndication of the outdoor adventure series Backcountry TV. RSN is the national television network that specializes in creating and distributing outdoor content for America’s premier resorts, including more than 100 mountain and beach destinations across the country. RSN’s unduplicated annual reach is 55 million viewers. Its website is www.rsn.com. Episodes of Backcountry TV will air on RSN beginning May 30, 2005.
“RSN is excited to add Backcountry TV to our evening line up. They do a terrific job producing this show and BCTV will be a perfect fit for our Movie Night series, anchored by outdoor adventure films from the Banff Mountain Film Festival,” said RSN President Jeff Dumais.
“This agreement furthers our relationship with RSN while simultaneously increasing the reach and brand awareness of the series, adding value to our national advertisers,” said PRRM Director Pierce Williams.
Prime Rate Investors (OTC.PK: PRRM) is a multi-media holding company with interests in outdoor sports, e-tail, retail, print, web, television and film. The company’s strategic relationships with multi-faceted, outdoor sports entities allow it to offer diverse advertising solutions to businesses seeking multi-media exposure. Its wholly owned subsidiaries include Stowe TV-10, and Adirondack TV-33, RSN affiliated cable broadcast companies and High Angle Media, Inc., a video production company that also manages two other RSN affiliates Sugarbush TV-12 and Smuggs TV-9. Prime Rate Investors also owns the majority interest of Stockli Ski USA, the exclusive U.S. distributor of Stockli skis, bikes and sportswear.