Ski Vermont Partners with Rossignol to Promote Active Winter Lifestyles

By AlpineZone News |
Nov 06 2013 - 12:16 PM

ski_vermont_logoMontpelier, VT – Mountain lifestyle brand Rossignol will headline the 2013-14 skiing and snowboarding season as the Official Ski Partner of Ski Vermont. The brands will combine efforts to reach millions of winter enthusiasts and to introduce skiing to a new audience.

“Rossignol has been a leading snow sport brand for over 100 years, committed to expanding and improving on skiing and snowboarding,” Ski Vermont marketing director Kyle Lewis said. “A partnership between strong brands like Vermont and Rossignol only makes sense as we both look towards the future of mountain sports. We’re particularly excited about combining our learn-to efforts and introducing new people to the sport together.”

“After spending more than 30 years headquartered in Vermont, Rossignol enjoys strong ties to eastern skiing and snowboarding still today,” said Jason Newell, Director of Marketing, Rossignol Group NA and Middlebury, VT resident. “Vermont alone boasts 19 resorts, giving it one of the largest concentrations of ski resorts in the country; not to mention incredibly passionate skiers and riders. The fact is it’s never been a better time to ski or snowboard. The latest innovations in construction and design have made skiing and snowboarding easier, more accessible, and more fun than ever before. We look forward to working closely with Ski Vermont as we communicate this message to the masses throughout the coming season.”

The partnership includes marketing and social media promotions, media events, trade shows, print/web collateral, and other special events—all with an emphasis on honoring Rossignol’s commitment to producing hard and soft goods for the winter enthusiast.

Ski Vermont (Vermont Ski Areas Association) is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is not only the #1 ski state in the east and third in the US, but also reigns supreme in snowmaking quality and coverage, variety of terrain and historical impact on the sports of skiing and snowboarding – making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state’s ski areas can grow and prosper. It serves its 19 Alpine and 30 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.

For over 100 years Rossignol has been the benchmark in winter sports, making skiing and riding easier, more inspiring, and more fun. From competitive athletes to cautious first-timers, Rossignol’s athlete-driven, technical innovations in construction and design continue pushing the boundaries of what skiers and riders can achieve on snow. No matter where the snow takes you, whether you’re resort-based or backcountry-bound, Rossignol delivers the groundbreaking performance, versatility, and ease-of-use to ensure yet Another Best Day.