MONTPELIER, VT – Outdoor apparel company Cloudveil Mountain Works will headline the 2012-13 skiing and snowboarding season as the Official Apparel Partner of Ski Vermont.
Together, Ski Vermont and Cloudveil will reach out to millions of winter enthusiasts from around the globe looking for the technical outdoor apparel for the mountain lifestyle and the authentic winter experience Vermont has to offer.
“Cloudveil shares our commitment to high quality and adventurous winter experiences on the slopes, in the deep backcountry and the day-to-day rigors of mountain life,” Ski Vermont marketing director Jason Gibbs said. “We want everyone to be comfortable and safe outdoors in the winter so they can experience more of what the mountains have to offer. That’s why our partnership with Cloudveil is a perfect fit.”
“Our gear is designed and tested by a team of passionate mountain enthusiasts with decades of experience in the front, side and backcountry,” said Bill Lynn, Cloudveil’s marketing director. “We’re really excited about this partnership with Ski Vermont because it offers a terrific opportunity to raise the profile of the Cloudveil brand among a dedicated group of skiers, riders and resort staff who share our passion for life in the mountains.”
The partnership includes media events, trade shows, print/web collateral, social media promotions and other special events—all with an emphasis on honoring Cloudveil’s commitment to producing athlete-driven technical wear the mountain lifestyle and the value and authenticity of the Vermont mountain experience.
Cloudveil Mountain Works produces the finest in technical outdoor apparel for the mountain lifestyle. Their designs and ideas are inspired by decades of experience in the front, side and backcountry combined with Cloudveil’s heritage of producing gear that looks great and works great.
They are passionate outdoor enthusiasts, and design and test their gear themselves. Their designs are also put to the test by a team of Inspired Mountain Ambassadors, a group of athletes who try their hardest to injure both themselves and the products. Cloudveil is committed to innovation without excess and dedicated to bringing to market functional pieces made of the best performance materials available.