Sugarbush’s New "Fancy Pass" Grants All Access, All the Time

By AlpineZone News |
Apr 08 2009 - 01:46 PM

WARREN, Vermont — Vermont’s maple syrup producers have used the term for decades to label the top tier of their product. To them (and those who love their creations) it has come to mean the “Best of the Best”, a word that epitomizes an iconic product of the Green Mountain state. Fancy. And what better word to describe the top-tier product of a resort that takes its name from a stand of maple trees.

Sugarbush Resort has begun selling the Fancy Pass. The new offering provides pass holders with unlimited skiing/riding, golf, mountain biking, health and racquet club access, disc golf, and zip line rides. The all-access pass also entitles pass holders to a 10% discount on food at Timbers, Sugarbush’s slopeside restaurant.

“Grade A Fancy syrup is the finest maple syrup you can buy. It’s a product that is classically Vermont. And, its origin is a sugar bush,” said Candice White, Sugarbush’s vice president of Marketing. “That was the idea behind the new Fancy Pass: To provide our customers with top-shelf access to our authentic mountain resort.”

Sugarbush has also started selling spring passes valid now through the rest of this season, as well as offering season passes for the 2009-10 year. Purchasers of a 2009-10 All-Mountain 7 offering will be afforded unlimited spring skiing and riding for this season as well as a new feature: a 10% discount on food at Timbers Restaurant beginning May 1. Plus, for every Adult 7 Pass purchased (All-Mountain or Mt. Ellen), guests can get a free equivalent youth pass for one dependent aged 12 and under.

The Kids 12 and Under Ski/Ride FREE program has been immensely popular for its value since it launched back in 2004. For example, a family of four (two adults, two children 12 and under) can ski all season for under $1,000 when they purchase Mt Ellen passes for next season.

For the complete list of all of Sugarbush’s season pass offerings, including the Mt. Ellen Plus pass, visit