Newry, Maine (May 31, 2011)-Sunday River invites summer enthusiasts to skip the crowds found at the usual hot spots and head to a destination known for its coolness factor year round – the slopes!

A world class ski and snowboard resort in the winter, Sunday River has already shed its heavy blanket of snow but managed to keep its cool by transforming into an alpine playground set to open its mountain activities and events for the summer starting on Friday, June 24, 2011 .

Family friendly mountain activities available include scenic Chondola rides , Zipline Tours and Twin Zips , hiking , Geocache Adventures , and mountain biking . Mountain activities are open from 10am – 4pm Fridays, Saturdays, and Sundays starting June 24, 2011 through Columbus Day Weekend.

For golf goers, the season is already in full swing at the award winning Sunday River Golf Club . Greens fees are $95 and can be booked up to a week in advance by calling (207) 824-4653 . Special lodging packages are available from $119 per room .

Now add to this an entire summer and fall’s worth of special events including the annual Trek Across Maine on June 17, New England Forest Rally taking place July 14-16 , the second annual Tough Mountain Challenge on July 23 , Fall Festival Weekend and North American Wife Carrying Championship October 8-9 , and summer simply sizzles sans any actual inner city heat!

Located in the Western Mountains of Maine, Sunday River makes for an easy day trip, weekend adventure, or extended vacation. For longer visits, the resort’s two Grand Resort Hotels and network of slopeside condominiums offer the perfect mountain retreat at incredible off-season values with lodging rates starting at $99 per room . Call (800) 543-2754 to book.

For more information on Sunday River’s many summer events, activities and lodging packages, visit www.sundayriver.com .

For media inquiries or to plan your next press trip, contact Darcy Morse at [email]dmorse@sundayriver.com[/email] or (207) 824-5243 .

Sunday River is located minutes from picturesque Bethel Village in western Maine’s Mahoosuc Mountains. A true four-season destination, the Sunday River offers eight interconnected peaks of alpine adventure, two Grand Resort Hotels and golf at the acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne Resorts family of resorts and attractions.