The Ultimate Demo Experience Returns to Okemo Mountain Resort

By AlpineZone News |
Feb 22 2005 - 04:25 PM

LUDLOW, Vermont ??” Salomon, Saab, Gore, FUEL, DIRECTV and Okemo Mountain Resort present Salomon Oasis, the Ultimate Demo Tour. The Salomon Oasis tour is returning to Okemo Mountain Resort on March 5-6, 2005. The Sixth Annual Salomon Oasis will hit 13 winter resorts this season. The weekend-long celebration will feature free equipment and apparel demos as well as Salomon product giveaways.

This year marks the fifth year that Okemo has joined with Salomon and its crew to present Oasis in the event’s six-year history, making Okemo one of the most popular stops on the Oasis tour. “Salomon Oasis is an excellent event and we’re glad to have them return this season,” said, Pam Cruickshank, PR director at Okemo Mountain Resort. “Salomon Oasis gives Okemo skiers and riders the opportunity to test-drive everything, from outerwear, to ski and snowboard equipment performs on the mountain. Best of all…it’s FREE.”

Salomon Oasis takes place from 8:00 am until 3:30 pm in the Oasis Village at the bottom of the Chief trail, next to the Sugar House Lodge. Inside, village visitors can check out the latest technology from Salomon and Oasis partners, enter contests to win free gear and test ride the latest skis and snowboards from Salomon as well as apparel from Salomon, Bonfire and Arc??™Teryx ??“ all with GORE-TEX?® fabric.

Many models will be available for demo, including Pocket Rocket and Scream skis and ERA and Forecast snowboards. Outerwear from its Salomon, Bonfire and Arc??в„ўTeryx brands will also be available for testing. Equipment use will be on a first-come, first-served basis each day, and customers will need to put down a credit card for use of equipment. No charge will be incurred for equipment use.

The entertainment includes activities like Sunday??в„ўs Halfpipe jam, which takes place from 11:00 am to 2:00 pm at the SoBe Superpipe. Skiers and snowboarders can session the pipe, while Salomon Oasis staff blast music and emcee the action. At 2:00 pm, following the Halfpipe Jam, Salomon will raffle off over $3,000 in equipment and apparel including a pair of Salomon skis or snowboard of choice to one lucky winner. Ticket stubs for the raffle can be obtained free of charge at the Oasis Registration tent when entering the Oasis village.

Salomon started the Oasis tour in 1999 and has been the title sponsor throughout its history. “The Oasis tour has been a huge success for us”, said Bo Johnson, marketing director of Salomon North America. “The tour gives consumers the opportunity to try our new products on-hill and see why Salomon is the premier manufacturer of equipment and apparel.” Salomon will have over 200 pairs of skis and 80 snowboards available for FREE demos as well as outerwear from its Salomon, Bonfire and Arc??в„ўTeryx brands.

Saab has been involved with Oasis for two years. “We??в„ўre excited to be a part of Oasis again this year,” says Tammy Capone, promotions manager, Saab Cars USA. “The Oasis concept is a perfect complement to the Saab brand character and it is very effective in reaching our target customers. This year we will feature the 9-3, the 9-5 and the all-new, all-wheel-drive 9-2X.”

Visitors can stay warm, dry and comfortable when testing the latest GORE-TEX?В® fabric technology found in Salomon, Bonfire and Arc??в„ўTeryx apparel. “Oasis is an awesome event,” said Doug Graham, Gore snow category leader. “It’s a great way for riders to personally experience the performance of our unique technology on the mountain.”

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