WATERTOWN, CT ??” A new wireless service is being launched that targets Northeast ski and snowboard enthusiasts. AlpineZone.com has partnered with SnoCountry Mountain Reports and SMS Media Group (SMSMG) out of Aliso Viejo, CA to produce Mobile Snow Reports using text messaging.

Text messaging is fast becoming the next medium of choice for broadcasting byte-sized information. SnoCountry already serves up ski report data to thousands of web sites including AlpineZone.com. “Because of the active lifestyles of our customer base, It made sense to make our data available to them while they are mobile,” says David Black, Director of Partnerships for SnoCountry. “Our customers can now be notified of changing snow and weather conditions on their cell phones,” remarks Black.

The ski reports include the name of the resort, time, the base inches, type of snow, percentage of open terrain, number of open lifts, and a phone number for the resort all in 100 characters of text.

The reports are sent first thing in the morning and then again throughout the day if snow conditions change. The service is free for AlpineZone’s users to subscribe; and they can choose to receive the reports on a daily basis, during the week, weekends, or when new snow falls. Ski reports are avaliable for the twelve Northeast states covered by AlpineZone.com.

Since the service is free for subscribers, apart from any fees the carriers might charge to receive messages, the reports will include relevant sponsorship at the bottom of the messages. SnoCountry is utilizing SMSMG’s SMSdelivery.net messaging platform and Ads2Cell mobile ad-serving technology to provide the text alerts.

To sign up for the text message ski reports, go to http://skiing.alpinezone.com/textmessage.htm