American Skiing Company Launches 2005-2006 All For One Season Pass
PARK CITY, Utah ??вЂќ American Skiing Company announced that sales of its six-resort All For One Season Pass begin Tuesday, March 29 and through May 7 will be sold at the same price as this year’s season passes. Limited quantities are available.
The All For One Pass currently for sale is valid for the 2005-2006 season at the following participating resorts: Killington, Mount Snow and Pico in Vermont, Sunday River and Sugarloaf/USA in Maine and Attitash in New Hampshire. The pass will not include Haystack Mountain in Vermont. Combined, the resorts represent 676 trails, 101 lifts, 4296 acres, and 260 miles of skiing and riding across three states, and most of the resorts are within a few hours drive of one another and major northeastern markets.
The success of the inaugural All For One program this season and superb February and March snow conditions prompted the Company to launch the sales while the lifts are still spinning at all of its eastern resorts. “There’s a lot of momentum in the market. We want to market the pass to skiers and riders that are currently enjoying its benefits, and also capture those guests that are enjoying the fantastic snow conditions in the east,” said Chip Carey, vice-president of sales and marketing for American Skiing Company.
The flagship passes are the $349 Bronze with just 14 black-out days spread across the season and the $599 Gold pass with no black-out days. A Super Senior Pass for $399 provides unlimited skiing for ages 65 and above. In total, there are five different All For One Passes available in limited quantities with varying price points and benefits attached to each. Although the prices have not risen for 2005-2006, the All For One Passes carry new and improved benefits including increased discounts in on-mountain retail shops, free and discounted lift tickets for friends and family, free Perfect Turn?В® clinics and VIP lodging rates at all eight of the Company’s resorts, including Steamboat in Colorado and The Canyons in Utah.
There will be a limited number of All For One Passes available. Carey said limiting sales and having blackout days allows the company to control the overall resort experience. “We continue to be aware of the balance needed in the number of passes sold and when they can be used so as to keep the high level of experience that our guests are accustomed to, and last season, we sold out of the Silver pass.”
The All For One Pass was introduced in 2004 in an effort to introduce more people to the sport, lure lapsed skiers and riders back to the slopes, and to increase the visits of existing skiers and riders. “This program remains the best deal in eastern skiing and the beauty of the pass is that it pays for itself in six days,” Carey said. “This season, passholders were able to choose from either their favorite resort or they could simply follow the latest snowstorm-of which there were many in New England.” Of the multi-resort products available in the east, only the All For One Pass provides skiing and riding at resorts in three different states.
Interested skiers and snowboarders can call the individual resorts or go online to AllForOnePass.com or to the resorts’ web sites to purchase.