PARK CITY, Utah — The American Skiing Company family of resorts and the U.S. Ski Team invite skiers to become honorary Team members for a day on Friday, Feb. 9, the second annual U.S. Ski Team Day. One dollar from every lift ticket sold at American Skiing Company resorts on that day will benefit the U.S. Ski and Snowboard Association’s initiatives, training, and development for rising athletes.
“We’re thrilled to host U.S. Ski Team Day,” said Chip Carey, Senior Vice President for Marketing and Sales of American Skiing Company. “Many past and present members of the U.S. Ski Team and U.S. Snowboarding call American Skiing Company resorts home, and we’re proud to show our support of up-and-coming American skiers.”
2006 was the event’s inaugural year. Over 55,000 skiers participated at resorts nationwide. With the return of winter temperatures to the East and on-going snowmaking efforts, guests who visit on U.S. Ski Team Day are likely to enjoy deep snow and mid-winter conditions at all American Skiing Company Resorts.
In addition to supporting ski racing at a grassroots level, guests who purchase a U.S. Ski Team Day lift ticket can register online at www.usskiteamday.com to receive a complimentary subscription to their choice of Ski Magazine or Skiing Magazine, courtesy of event partner Mountain Sports Media. “The U.S. Ski Team has been a valuable, long standing partner for our company,” stated Jamie Pentz, Group Publisher. “We’re proud to provide the resorts the opportunity to reward their guests with a choice of the top two publications in the sport,” Pentz concluded.
“U.S. Ski Team Day 2007 will celebrate skiers’ national passion,” said Bill Marolt, U.S. Ski Team President/CEO and former Olympian. “We know that tomorrow’s competitors are making turns today at ski areas and resorts across the country. Our gratitude goes out to our partner resorts for helping us groom the next generation of U.S. athletes.”
In 2006, U.S. Ski Team Day was also a way for fans to celebrate the Opening Ceremonies of the Olympic Games in Torino, Italy, in which American skiers won three medals. This season, U.S. Ski Team Day organizers hope to energize support for American athletes competing in the Alpine World Championships in Are, Sweden, which begins on the same day as the event. Further information about the event is available at www.usskiteamday.com.