CANTON, Massachusetts ??вЂќ Dunkin’ Donuts, the number one retailer of coffee-by-the-cup in America, today announced its partnership with the U.S. Ski and Snowboard Association (USSA). Through this partnership, Dunkin’ Donuts iced coffee will be recognized as the official pick-me-up beverage of the U.S. Ski Team and U.S. Snowboarding. Dunkin’ Donuts will support the team and help promote skiing and snowboarding this winter with the Dunkin’ Donuts Iced Coffee Program. World champion snowboarder Lindsey Jacobellis will be the spokesperson for the program that will launch in January 2006.
“Dunkin’ Donuts iced coffee provides a great pick-me-up any time of day, any time of year,” said John Gilbert, Dunkin’ Donuts, Vice President of Marketing for Dunkin’ Donuts. “This partnership reinforces our product’s benefit. Snowboarding and skiing are demanding sports where athletes can benefit from the quick pick-me-up that Dunkin’ Donuts Iced Coffee provides. Athletes like Lindsey love our iced coffee and drink it throughout the year. We know that a large percentage of our customers living in the Northeast love to ski and snowboard. So it seemed logical to partner with the U.S. Ski Team, U.S. Snowboarding and Lindsey Jacobellis.”
“USSA is thrilled to be working with Dunkin’ Donuts and five of the leading resorts in the northeast on a great promotion. Many of our athletes grew-up in the Northeast and Dunkin’ Donuts was a big part of their lives. It’s great to have them supporting these same athletes as they try to be Best In the World this February in Torino,” Ted Morris, Vice President of Sales and Marketing.
Lindsey Jacobellis was born in Roxbury, CT, and grew up in Stratton, VT, where she began snowboarding in 1996 when her older brother instilled in her the love of the sport. She quickly excelled and was soon entering different competitive events. Lindsey was just 16 when she was won the 2001 U.S. Open snowboardcross event. By the time she graduated from high school in 2003 Lindsey had been competing professionally for more than two years. Today, Lindsey is a Chevrolet U.S. Snowboard Grand Prix champion, a three-time X Games gold medalist and the winner of seven World Cup events.
“One of the reasons I fell in love with the sport of snowboarding was that my family had access to a great mountain like Stratton,” said Jacobellis. “The Dunkin’ Donuts Iced Coffee Program is giving people a great opportunity to ski and ride at some of the best resorts in the East at a discounted price. A future world champion could be a few Iced Coffees away from finding their true love.”
Between January 1-31, 2006, customers who buy three Dunkin’ Donuts Iced Coffees (any size) will receive $10 off a full-day lift ticket at any of the following ski resorts: Hunter Mountain (NY), Stratton (VT), Wachusett (MA), Waterville Valley (NH) and Saddleback (ME). The $10 discount offered through the Dunkin’ Donuts Iced Coffee Program will be honored at the participating resorts throughout the month of January by presenting receipts from their iced coffee purchases. For more information visit www.dunkindonuts.com.
“Providing value to our customers is important to us as a brand,” said Gilbert. “Our Iced Coffee Program is an innovative way to provide this offer to value conscious consumers — giving them the opportunity to have a great product for a great price and enjoy additional savings with some of the best resorts in the Northeast.”
Millions of iced coffee lovers turn to Dunkin’ Donuts because they recognize the quality of its iced coffee — made with the same high quality Arabica beans used to make its hot coffee — stands apart from the competition. The secret is in the care Dunkin’ Donuts takes in making the beverage. The full-bodied flavor of Dunkin’ Donuts’ iced coffee is achieved during the double-brewing process — or using twice the amount of fresh ground coffee — and then adding ice until the mixture doubles in volume. The result is a smooth, rich taste sensation — iced coffee that is never bitter or watered down.
About Dunkin’ Donuts
Founded in 1950, today Dunkin’ Donuts is the number one retailer of coffee-by-the-cup in America, selling 2.7 million cups a day, nearly one billion cups a year. Dunkin’ Donuts is also the largest coffee and baked goods chain in the world and sells more donuts, coffee, bagels and muffins than any other quick-service restaurant in America. Dunkin’ Donuts has more than 5,800 stores in the United States and 29 other countries. For more information, visit www.dunkindonuts.com.
About the U.S. Ski Team & U.S. Snowboarding
The U.S. Ski Team and U.S. Snowboarding, governed by the U.S. Ski and Snowboard Association, fields and maintains teams of world-class athletes for national and international competition, including the Olympic Games. With the vision to be the best in the world in Olympic skiing and snowboarding by 2006, the Team coordinates nationwide development and elite programs in six distinctly different Olympic sports: alpine, cross country, freestyle, nordic combined, ski jumping and snowboarding, as well as Paralympic sports disabled alpine and disabled cross country.