Jay Peak Lowers Price of All Lift-Ticket Categories Amidst $500 Million Revitalization Initiative

October 16, 2012 (Jay, VT)- Jay Peak Resort today announced that it is lowering the prices of all of its lift tickets. Skiers and riders will see price drops in all ticket categories, from single to multiday, when they reload their tickets online. Some ticket prices will be lowered by as much as $50.

Jay Peak is currently engaged in a multi-million dollar revitalization effort. Since 2008, the resort has invested over a quarter of a billion dollars in new lodging properties, snowmaking, chairlifts, base lodges, and a conference center. Just last season Jay Peak opened the Pump House—a 60,000 square-foot indoor waterpark. Visitors this winter will be greeted by an additional $30 million in improvements including a new Mountain Learning Center, a restaurant at the summit of its tram and a new quad chair, to name a few.

“Having new profit centers succeeding at the pace they are gives us the freedom to apply pricing flexibility to areas like lift tickets,” said resort vice president Steve Wright. “Skiing and riding is why we’re here and it’s our responsibility to make what we believe is the best mountain in the East, an option for everyone.”

A single-day lift ticket last year was $75. This year a single-day ticket will cost just $64—a drop of 15%. Multiday tickets, which are already discounted, will see steeper cuts. Ten dollars will be taken off each additional day purchased, so that a five-day ticket will be further discounted by $50.

Key to Jay Peak being able to offer such deeply-discounted tickets is the resort’s Radio Frequency Identification (RFID) system. After skiers and riders have initially purchased an RFID ticket, they will be able to reload that ticket online at the special rate as many times as they’d like.

“Jay Peak’s foundation is built on snow and great mountain experiences,” continued Wright. “At the core of our redevelopment initiative is the belief that more people should have access to that, and we’ve backed that up by lowering the cost of entry here at Jay Peak.”

The popular Vermonter tickets and tickets for those with season passes from other resorts will remain unchanged at $55 when purchased at a resort ticket window, but will be reloadable online for just $50.
For the complete list of Jay Peak’s new lift ticket prices, and for all of the latest resort information, visit jaypeakresort.com.