Jiminy Peak and Bromley Restructure Marketing Departments

By AlpineZone News |
May 21 2013 - 11:17 AM

HANCOCK, MA. – Tyler Fairbank, CEO of The Fairbank Group, which manages operations at Jiminy Peak Mountain Resort in the Berkshires, Bromley Mountain in southern Vermont and Cranmore Mountain in New Hampshire, has announced that Michael van Eyck has been named Director of Marketing and Sales for both Jiminy Peak and Bromley Mountain. van Eyck had previously been the Director of Marketing at Bromley; Katie Fogel, who had been the Assistant Director of Marketing at Jiminy, will now fill that position at both mountains.

The move comes after Jiminy Peak’s long-time Director of Sales & Marketing, Betsy Strickler, accepted a new position outside the company.

van Eyck has been with Bromley for nine years, first as Assistant Director of Marketing. He was named Director in 2011. “It’s an exciting challenge,” van Eyck said. He will split his time between the two mountains, although Bromley will remain his base of operations.

Katie Fogel has been with Jiminy for nine years beginning as Special Events Coordinator. She has served as Assistant Director of Marketing since 2010. She will be based out of Jiminy Peak but will spend some time at Bromley in her new role.

About Jiminy Peak Mountain Resort

Jiminy Peak Mountain Resort is located in Hancock, Mass., in the heart of the Berkshires. It is the largest ski and snowboard resort in southern New England and home to Jiminy Mountain Adventure, which includes Mountain Adventure Park and the new Aerial Adventure Park. Jiminy Peak is also the first mountain resort in North America to generate its own energy using alternative wind power. Jiminy offers 102 one-bedroom suites for event attendees as well as two and three bedroom vacation homes and condominiums for larger groups, and specializes in meetings and conferences for as few as 10 and as many as 440 guests. The resort includes a variety of meeting spaces, activities for guests of all ages, and full-service catering.

About Bromley Mountain

Bromley Mountain, six miles east of Manchester, Vermont, boast 46 classic New England trails and glades on over 300 acres. Dubbed “Vermont’s Sun Mountain,” due to its exclusive southern exposure, the mountain features nine lifts – including a high-speed quad – several terrain parks, two dining facilities plus award-winning ski and snowboard schools and kids programs. In the summer months, Bromley’s “Vermont’s Summer Adventure” offers 23 rides and attractions including America’s most famous triple-track Alpine Slide, the longest 4-line ZipRider in the east, southern Vermont’s longest water-slide ride and Vermont’s first Aerial Adventure Park, featuring 63 tree-borne elements across five wooded acres.