Killington Resort Names Factory Labs as Agency of Record

By AlpineZone News |
Jun 15 2009 - 03:14 PM

KILLINGTON, Vermont — Vermont’s Killington Resort, the largest ski and snowboard resort in the eastern United States, has retained Factory Design Labs to oversee its branding, advertising, communications and media planning, effective immediately.

“Killington is a legend on the east coast,” said Scott Mellin, CEO of Factory Design Labs. “Our staff has a huge passion for skiing and riding, and all of us look forward to partnering with Killington to modernize brand communications and redefine the eastern ski/ride experience.”

Chris Danforth, Killington Resort’s marketing manager, said, “We’re thrilled to announce that we have selected Factory Design Labs as our Agency of Record.
Factory has a deep understanding of and experience in crafting integrated marketing solutions for snow, outdoor and lifestyle brands.”

About Factory Design Labs
Factory Design Labs is a global leader in marketing premium culture-driven lifestyle brands. As a force in digital and analog communication solutions, web have built a ten-year record of success in developing sustainable, income producing and fiscally responsible campaigns for brands around the world. Factory currently works with Audi of America, Oakley and The North Face, among other national and global brands. For more information, check us out at

About Killington Resort
The largest winter and summer resort in eastern North America, Killington summers offer lift-served hiking and mountain biking, a championship 18-hole golf course and the Pico Mountain Adventure Center with guided horseback trips, Alpine Slides, mini golf and more. Killington winters offer the most diverse ski and snowboard terrain in the east, an expansive lift network, the most extensive snowmaking system in the world and numerous off-mountain activities, including apr??s, dining, shopping and lodging options.