HIGHMOUNT, New York — Although it seems Mother Nature is playing a cruel joke on us this ski season, the warm daytime temperatures have made for comfortable skiing and riding. At Belleayre Mountain, they are going full steam ahead with special events and promotions at Belleayre this upcoming Martin Luther King, Jr. holiday weekend.

Belleayre encourages you to extend your three-day holiday weekend by taking advantage of Customer Appreciation Day with $15 lift tickets on Friday, January 12th. Dig out the ski gear that’s still in the closet, and let Belleayre show you that their impeccable grooming and friendly atmosphere make a great day of skiing and riding. There’s nothing to lose with lift tickets at such an amazingly discounted price.

Saturday and Sunday, January 13 & 14 is the annual Consumer Demo Day, brought to us by Jimmy’s Belleayre Ski Shop in Highmount, NY. Representatives from ski manufacturers Dynastar, Elan and Atomic will be on hand with this season’s latest gear for Belleayre’s guests to test drive, free of charge.

The Sports Illustrated for Kids Next Snow Search comes to Belleayre Mountain on Saturday, January 13. Belleayre invites anyone between the ages of 9 – 13 to compete for the honor of representing Belleayre Mountain at the Next Snow Search Finals at Killington. This event is free of charge and is open to skiers and snowboarders alike. Judges will pick a winner after a mogul competition, Rail Jam and short interview process. The winner will receive an all-expenses paid trip to the four-day Finals at Killington for them and a parent.

Saturday, January 13th will also see the return of Slope Spies, brought to us by Clear Channel of the Hudson Valley. This fun promotion is open to all of Belleayre’s guests, and is free of charge. Register at the Overlook Lodge, and receive a brightly colored lift ticket that the Slope Spies Crew will look for out on the slopes. When they ‘spy’ you, they’ll send you back inside the lodge to take your pick of many fantastic prizes.
You’ll think you’re seeing double at Belleayre’s first annual Twin’s Day. Identical and fraternal twins will be offered a Buy One – Get One Free lift ticket when they show identification. Twins will be offered a free copies of a group photo to be taken at 1 pm outside the Overlook Lodge.

For more information about all of the upcoming events at Belleayre Mountain, visit them on the web at www.belleayre.com or give a call at 845-254-5600.