STOWE, Vermont ??” Prime Rate Investors, Inc. (Pink Sheets:PRRM) announced it is changing the Company’s name and ticker symbol to more accurately reflect the nature of the company throughout the outdoor sports and multi-media industries. The Company had previously invited shareholder suggestions and ultimately chose “Summus Works(TM), Inc.,” the submission of a shareholder who, accordingly, won a weekend ski trip from the Company. The word “summus” is the Latin root of “Summit” and means literally “the highest, uppermost, the top.”

“We are excited about the name change, and the relevance and import it carries as we attain greater visibility throughout the investment world, and our industries,” said President and CEO Dan Burgess.

The name and ticker symbol change will take effect upon finalization of all pertinent legal filings.

Prime Rate Investors (Pink Sheets: PRRM) is a multi-media holding company with interests in outdoor sports, retail, e-tail, print, web, television and film. For more information on the company or its outdoor sports and media subsidiaries, visit www.primerateinvestors.com.