Newry, Maine (February 4, 2013)—Today, Sunday River Resort launches a new online promotion, Six Weeks of Savings, with its first deal of the week—half-priced lodging at its Snow Cap Inn during Presidents’ Week, February 15–21, 2013.

If reserved this week for Presidents’ Week, rooms at the resort’s Snow Cap Inn—normally selling at $210—will sell for $105 per night for two night stays and include breakfast. For this promotion, only 10 rooms are available to book each day and must be reserved by calling 800-543-2754 before this week’s deal ends on Monday, February 11, 2013.

Sunday River’s Six Weeks of Savings was prompted after the nation’s foremost groundhog authority on weather did not see his shadow on Saturday, February 2, which indicates there will be an early spring. Sunday River, however, was quick to point out that under sunny skies its resort mascot, Eddy the Yeti, did in fact see his shadow the same time the groundhog did not.

“We suspect the groundhog is not a skier,” Nick Lambert, VP of Sales and Marketing for Sunday River, says. “Eddy is [a skier] and knows that Sunday River’s snowmaking system and natural snowfall will keep us open until at least mid-April as has been the case historically.”

To ease the pain of the so-called groundhog effect, Sunday River has responded by kicking off its Six Weeks of Savings with its first deal posted today to sundayriver.com. For the next six weeks, the resort will post a new deal to its website every Monday by noon.

The resort’s Six Weeks of Savings promotion will run until Monday, March 11, 2013

For more information about Sunday River and its Six Weeks of Savings, visit sundayriver.com.

A true four-season destination, Sunday River offers eight interconnected peaks of world-class skiing and snowboarding, two Grand Resort Hotels and golf at the highly acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne USA Resorts family of resorts and attractions and is located in Newry, Maine, amidst the scenic Mahoosuc Range. Follow us: sundayriver.com facebook.com/sundayriver and @sundayriver