Upstart Ski Maker Plants 3,000 Trees

By AlpineZone News |
Jan 30 2012 - 11:38 AM

DENVER, Jan. 26, 2012 /PRNewswire/ — For five thousand years, trees have been providing the material for ski making. Colorado ski maker, SKILOGIK, turned that around today by providing funds to plant 3,000 trees in a rainforest restoration project being carried out by The Nature Conservancy. The trees will be used to help restore and preserve threatened portions of Brazil’s Atlantic Rainforest.

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Skilogik Founder David Mazzarella commented, “We’re happy to support this project because it reclaims rainforest land, creates a carbon sink, and benefits local farmers. It’s a win for everyone.” His company’s sustainable practices include making donations to have a tree planted for every pair of skis it produces.

Recognized for its unusual wood veneer ski tops, Skilogik burst onto the ski scene last year by winning a handful of performance awards in its debut season. The fledgling ski maker has struggled to keep up with demand this season after winning 2012 Overall Ski of the Year, Powder Magazine’s 2012 Skier’s Choice Award, Skiing Magazine’s 2012 Tester’s Choice Award, and Freeskier Magazine’s 2012 Editor’s Pick Award.

Skilogik presented its donation to The Nature Conservancy at the SIA Snow Show in Denver, the annual trade show for the ski and snowboard industry.