Future US Launches U.K.’s Number One Cycling Outlet BikeRadar.com In The U.S. With Localized Content

By AlpineZone News |
Jul 12 2012 - 12:04 PM

SAN FRANCISCO, July 9, 2012 /PRNewswire/ — Future US, a leading specialist hybrid media group, announced today that BikeRadar.com, the extremely popular U.K. cycling destination, has launched in the United States with its own homepage. The new updated site now provides localized content, including bike technology, news, features and reviews specifically for the American audience.

BikeRadar U.S. features American news and articles from some of the best in the business. Reviews and analysis focus on the America market as the site continues to provide a wealth of unbiased opinions that BikeRadar has offered since its inception in 2007.

“This is a really exciting move forward for BikeRadar.com in the U.S.,” said Ben Delaney, U.S. Editor-In-Chief, BikeRadar.com. “The new localized homepage means that we can create content dedicated to the U.S. audience and users can now keep up to date with all the latest bike product, news and reviews on this side of the Atlantic.”

The BikeRadar U.S. editorial team includes veteran cycling journalists Ben Delaney and James Huang:

Ben Delaney, Editor-In-Chief

Delaney has spent 13 years as a professional cycling journalist, covering everything from the Tour de France to overseas manufacturing and distribution. He recently served as Editor in Chief of VeloNews, the world’s largest professional racing magazine.

James Huang, Technical Editor

With a degree in mechanical engineering and passport full of stamps, Huang has spent more than 10 years reporting on bikes and gear. Whether bringing the inside scoop on what the pros are riding at the Giro d’Italia, or giving tips on budget tech solutions, Huang pulls no punches.

“Better riding through better gear – death to junky bike parts,” Huang said. “Hopefully I can help you sort out one from the other.”

About BikeRadar

The U.K.’s #1 cycling outlet, according to comScore, globally BikeRadar attracts more than 3.1 million unique monthly visitors with U.S.-specific visits topping 600 thousand uniques per month. In addition to the US homepage, BikeRadar has also updated all pricing to US pricing and ad formats to US specific ad formats – targeting high-spending cycling enthusiasts from all key disciplines including road, track and mountain biking.

About Future

Future PLC is an international media group and leading digital content producer listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the U.K., U.S. and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in games, film, music, technology, cycling, crafts and automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar and Official Xbox Magazine. TechRadar is the U.K.’s number one consumer technology website. Future sells 2.9 million magazines each month; we attract more than 35 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the U.K.’s number one exporter and licensor of magazine content. Future is the Association of Online Publishers’ Consumer Digital Publisher of the Year.