Park City, Utah (October 28, 2014) – Powdr Enterprises, the sports marketing and entertainment division of Powdr, today announced a strategic brand partnership with Boyne Resorts. This alliance brings together the corporate partnership rights of the two largest privately-owned and operated companies in the mountain sports industry to provide brand partners an unparalleled platform to reach mountain sports and active lifestyle consumers through the combined reach and influence of 19 authentic mountain resorts across North America.
Managed by Powdr Enterprises, the combined offering of Powdr’s and Boyne’s resorts provides brand partners the opportunity to connect and engage with the mountain sports and active lifestyle consumers in authentic ways through experiential engagement on the mountain, integrated marketing and communications programs, events/activation, and content/media.
“We couldn’t be more excited about our partnership with Boyne Resorts, as they are a company we have great respect for and one that is aligned with our corporate partnership philosophy,” said Wade Martin, president of Powdr Enterprises. “We believe mountain resorts provide an amazing opportunity to bring together brands, events, content, and consumers in relevant ways. Now with the diversity of this alliance, we can deliver a very attractive demographic with unmatched scale and reach.”
The combined exposure opportunities of the two resort companies will allow brand partners to connect with over 7 million people who visit the resorts annually and over 200,000 spectators who attend the more than 200 events hosted at the resorts each year. In addition, partners have access to an audience of more than 10 million people who engage with the Powdr and Boyne resorts monthly across a variety of marketing and communications channels.
“Our decision to partner with Powdr Enterprises has quickly proven to be the right choice,” said Stephen Kircher, president of Boyne Resorts’ Eastern Operations. “We considered a few options to achieve the boost into the corporate partnerships arena we were seeking and are excited about the possibilities they can tap with this combined portfolio.”
The portfolio of resorts is geographically attractive representing strong regional offerings in the Mountain West (Copper Mountain, Big Sky Resort, Las Vegas Ski and Snowboard Resort, Brighton Resort, and Gorgoza Park), the Pacific Northwest(TheSummit at Snoqualmie, Crystal Mountain, Cypress Mountain, Mt Bachelor, Boreal Mountain and Soda Springs), the?Northeast (Sunday River, Sugarloaf, Loon Mountain, Killington, and Pico Mountain), and the Midwest (Boyne Highlands and Boyne Mountain).
The Powdr-Boyne partnership comes on the heels of Powdr Enterprises’ acquisition of the Emmy Award-winning television series, World of Adventure, airing on NBC, NBCSN, and Outside Television, which showcases the best in mountain and adventure sports. The series is part of Powdr Enterprises’ ‘brand solutions’ as it provides the opportunity to co-create premium, branded content with turnkey distribution across multiple platforms, and is an amplifier for the Powdr-Boyne offering.
Powdr is a mountain sports and active entertainment company. Headquartered in Park City, Utah, Powdr operates nine mountain resorts (Copper Mountain Resort in Summit County, Colorado; Killington Resort and Pico Mountain in Killington, Vermont; Mt. Bachelor in Bend, Oregon; Boreal Resort and Soda Springs Resort in Donner Summit, California; Las Vegas Ski & Snowboard Resort near Las Vegas, Nevada; and Gorgoza Park in Park City, Utah); Woodward, world-class action sports camps and progression centers with four locations (Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper in Summit County, Colorado); Outside Television, the only national television network dedicated to the active lifestyle; and the newest addition to the Powdr portfolio – Powdr Enterprises, a sports marketing and entertainment company. For additional information on Powdr, please visit www.powdr.com.
About Boyne Resorts
Boyne Resorts is the largest family owned four-season resort company in North America; founded by Everett Kircher in 1947. A Michigan-based corporation, Boyne Resorts owns and/or operates award-winning mountain and golf resorts and attractions throughout the United States and Canada including Cypress Mountain near Vancouver, British Columbia, official freestyle skiing and snowboard venue of the 2010 Olympic Winter Games, Sugarloaf and Sunday River Resort in Maine, Boyne Mountain, Boyne Highlands, The Inn at Bay Harbor – A Renaissance Golf Resort and Avalanche Bay Indoor Waterpark in Michigan, Big Sky Resort in Montana, Loon Mountain in New Hampshire, Gatlinburg Sky Lift in Tennessee, Brighton in Utah, Crystal Mountain and The Summit at Snoqualmie in Washington. For more information on Boyne Resorts, please visit www.boyneresorts.com.
About Powdr Enterprises
Powdr Enterprises is the sports marketing and entertainment arm of Powdr. Launched in 2013, Powdr Enterprises leverages the unique and powerful assets and audience of Powdr’s portfolio of businesses. Powdr Enterprises is led by Wade Martin, former CEO of Alli Sports and the founder/creator of multiple lifestyle sports properties and businesses including Alli, Dew Tour, Gravity Games, and the Red Bull Signature Series.