Resort celebrates 13th annual Santa-themed fundraiser on Sunday, December 2, 2012

Newry, Maine (November 29, 2012)—On Sunday, December 2, 2012, 292 pre-registered Santas will hit the slopes of Sunday River Resort in an effort to raise money for the local Bethel Rotary Club’s annual holiday toy drive.

“This is a hugely popular event and this year’s online registration filled in less than two minutes time,” Dana Bullen, Resort President and General Manager for Sunday River, says. “It’s visually stunning to watch all those Santas skiing and snowboarding down the mountain and it puts everyone in the holiday spirit—all for a great cause.”

For Sunday’s event, pre-registered Santas will check in with resort elves in the Welcome Center of the South Ridge Lodge between 7:30 a.m. and 10:30 a.m. These elves are in place to ensure that each participant is wearing a complete Santa outfit including the hat, beard, and belt, as well as collect the $10 participation donation for the toy drive.

From there, Santas then pose for a quick photo shoot outside of the South Ridge Lodge at 11 a.m. Following the shoot they will board the South Ridge Express chairlift before schussing down the beginner trails of Mixing Bowl and Broadway all at once.

For their participation, Santas receive one free lift ticket to use for the rest of the day, in addition to another free lift ticket to use anytime through December 14, 2012.

Guests not participating are invited to watch this annual “running of the Santas” from the South Ridge base area or from the sides of the trails. Please note that only Santas will be allowed to board the South Ridge Express chairlift following the photo shoot. Guests will be allowed to load the chairlift once the last of the Santas reach the top of the lift.

For more information about Sunday River’s annual Santa Sunday, including pictures and video, visit www.sundayriver.com.

About Sunday River—Sunday River is located minutes from picturesque Bethel Village in western Maine’s Mahoosuc Mountains. A true four-season destination, the Sunday River offers eight interconnected peaks of world class skiing and snowboarding, two Grand Resort Hotels and golf at the acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne Resorts family of resorts and attractions.