Vail Resorts and GoPro Partner to Provide Unique Points of View on Skiing and Riding at the Company’s Seven World-Class Resorts
GoPro Named Official Camera of Vail Resorts in an Exclusive Three-Year Marketing Partnership
BROOMFIELD, Colo. — October 9, 2012 —Today, the premier mountain resort company in the world, Vail Resorts, Inc. (NYSE: MTN) and GoPro, maker of the world’s most versatile cameras, announced a partnership to provide exciting, unique videos for resort guests and online snow sports enthusiasts and greater opportunities for skiers and snowboarders at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood to capture and share their epic vacations using GoPro cameras.
During the 2012-2013 winter season, Vail Resorts guests and ski and snowboard enthusiasts can expect to see the unique GoPro perspective of epic snow conditions, skiing and riding the mountain, special events and behind-the-scenes happenings on the resorts’ social media channels and websites.
Furthermore, guests of Vail Mountain will also be able to watch videos shot exclusively with GoPro cameras on a special “GoPro Video Wall” at the base of the Eagle Bahn gondola in Lionshead. The video wall will feature nine, three-by-three-foot screens and run the GoPro ski and ride video footage to inspire guests as they board the gondola. All Vail Resorts guests can also look for special GoPro contests throughout the season and an opportunity to share their own best GoPro ski and ride footage.
“The Vail Resorts partnership with GoPro gives guests of our iconic, world-class resorts an even greater opportunity to visually share their mountain vacation experience of a lifetime with friends and families,” said Kirsten Lynch executive vice-president and chief marketing officer of Vail Resorts. “Vail Resorts is already a leader in the travel industry in social media engagement and we’re excited to work with GoPro to help us elevate our online video content and communicate the unparalleled experiences at our resorts to mountain enthusiasts around the world.”
“Whether it’s taking the first run on a bluebird morning at Vail or charging down the mountain bike trails at Northstar, Vail Resorts represent an amazing mix of beauty, action and adventure. There is no better way to capture these memorable experiences than with your GoPro camera,” said Paul Crandell, vice president of marketing for GoPro. “We see how much our fans love Vail Resorts because they share their photos and videos with us on our GoPro Facebook page. We couldn’t be more stoked to kick off this partnership and see what epic content will be created in the coming winter and summer seasons!”
GoPro will receive exclusive marketing and advertising rights as the “Official Camera of Vail Resorts” and its seven world-class resorts. GoPro also will be a key marketing partner of unique promotions and signature events of Vail Resorts, including Vail Snow Daze, Beaver Creek Talons Challenge, Spring Back to Vail, Breckenridge Spring Fever Festival and the Northstar Mountain Bike Series. Vail Resorts social media followers and online fans can expect to see first-hand, insider views of these events captured exclusively on GoPro cameras.
To watch a video clip of what’s to come this winter season of Vail Resorts footage using GoPro cameras, visit news.vailresorts.com.
GoPro makes the world’s most versatile cameras, enabling people to capture immersive and engaging photo and video content during their favorite activities. GoPro’s HERO line of wearable and gear mountable cameras are used collectively by more consumers, professional athletes and video production professionals than any other camera in the world. Based in San Mateo, California, GoPro’s products are available in stores across 100 countries worldwide and throughwww.GoPro.com.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company’s subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone inColorado, and Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company’s subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com