Second New England Store Arrives in Time to Outfit New England for Ski Season with a November 2 Opening

Woburn, MA–Outdoor adventure retailer Sun & Ski, known nationally as the “guide to the great outside,” today announces that it will open its second Massachusetts store in Woburn on November 2, 2012. Along with grand opening specials, Sun & Ski will be offering 2 weeks of tax-free shopping at the Woburn location. Customers are invited to bring in warm clothes for a local charity to take advantage of this offer.

Located at 406 Washington Street and I-95 next to Hogan Tire & Auto Service Center at the I-93/Route 128 corridor, the new 14,393-square-foot store will be stocked with a full line of ski and snowboard gear. Sun & Ski’s New England stores specialize in snow sports and focus on providing a comfortable, small-store feel with the low prices of larger retailers, thanks to Sun & Ski’s national buying power. Sun & Ski offers customers a low-price guarantee, matching any competitor’s price, along with a satisfaction guarantee, ensuring that all customers walk away knowing they received the highest quality at the best value.

“We’re looking forward to serving the Woburn and regional market from our new store in this premier location, which will feature ski and snowboard gear in the winter and patio furniture in the summer,” said Steve Rath, co-CEO/COO of Retail Concepts Inc., parent company of Sun & Ski. “This opening marks our 30th store, and we’re glad to be arriving in Woburn in time to provide our expertise and winter gear to New England skiers.”

The Woburn team features a specialized retail team, with experts in skiing and snowboarding, to assist beginner, intermediate or expert winter sports enthusiasts. A respected industry leader on the snow sports scene, Sun & Ski carries lines such as K2, Nordica, Patagonia, Burton, Ride, Dynastar, Tecnica, The North Face, Volkl, Salomon, Marmot, UGG and Spyder.

The 32-year-old adventure retailer, headquartered in Houston, Texas, prides itself in maintaining a staff of knowledgeable, sport-specific employees who provide hands-on, high-level customer service. Current stores in New England include the legendary Joe Jones’ Sun & Ski in North Conway New Hampshire and Sun & Ski in Avon, Connecticut and Pembroke, Massachusetts. Pembroke will also be celebrating the Woburn store location with grand opening specials and tax-free shopping.

“We stick to an old concept: Do a few things, but do them better than anybody else,” said Founder & Chairman, Barry Goldware. “This approach, combined with our knowledgeable staff, gives people more of what they want from a true specialty sports retailer.”

The company was one of eight regional “Ski Retailers of the Year” awarded by the Ski Industry Association of America for the 2011/2012 ski season.

For information, contact Sun & Ski headquarters at 281-340-5000, ext. 167; online customer support at 866-786-3869, go to the web, www.sunandski.com.